Reimagine Wine

Penrose Hill brings one of the world's oldest products into the 21st century.

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Award Winning Wine

Since we officially launched in 2015, our wines have won hundreds of awards and 90+ point scores at some of the most highly competitive wine competitions in America, including multiple Best of Show, Platinum Medals and 95-point scores.

Award Highlights:

A Smarter Approach to Wine

Customer First

We’re building the world’s most customer-centric wine company. Our algorithm matches wines to customer’s tastes with unprecedented specificity. Our on-demand labeling allows us to customize a wine for any occasion. We’re constantly innovating new ways to please customers.

Data Driven

Data is at the heart of what we do and we use the feedback from our customers and partners to optimize every aspect of the winemaking process from label design to flavor profile.

Eliminate Inefficiencies

As an independent winery, we eliminate the middleman to give our customers exclusive access to small-batch wines for less and deliver higher margins to our partners.

Featured Projects

We think discovering new wines should be easy—that’s why we built Firstleaf: the first wine club that connects members to affordable, high-quality wines tailored to their personal tastes.

Built in collaboration with BuzzFeed, Wordy Wines allows customers to create personalized wine labels for any occasion including birthdays, weddings, and holidays.